tl;dr: I am putting Better Click To Tweet and all related assets up for sale. Contact me at email@example.com with serious offers.
When I started Better Click To Tweet in 2014, my goal was to use the plugin as a résumé. I wanted to showcase my ability to develop, support, and grow a product. At the time, I didn’t know if the goal was to get a job, or to grow my freelance business to the point that it was full-time sustaining my family.
As it turns out, the plugin ended up getting me a job, with WordImpress, the makers of Give. I’ve greatly enjoyed that work, and Better Click to Tweet became a side project to keep me occupied.
In 2016, at the urging of a friend (Jesse Petersen), I created a premium add-on for Better Click To Tweet, and began selling it on my website. It was a crash-course in setting up Easy Digital Downloads, managing a premium product, and generated a modest amount of income. I launched the premium add-on at the end of 2016 (Christmas day) and made my first sale just 2 days later.
My plan as of early 2017 was to add some more add-ons, and up the marketing of those premium add-ons. To that point (spoiler alert: “to that point” and “since that point” are remarkably similar here), my only marketing was a few small links in the back end settings for the free core plugin. I felt confident that even a small amount of effort at marketing the premium add-on would result in relatively easily 5Xing the income from the plugin. Also, many users had requested the ability to tweet images. I started development of a images add-on. Those two changes alone would, in my estimation, take my income from the plugin from “fun little vacation” to “replacing my wife’s full-time job.”
The Turning Point
That all changed in July when Jesse Petersen died unexpectedly, leaving behind a wife, two small children, and a WordPress business. As Jesse’s closest “geek friend” I hopped in to help manage the business affairs from a technical perspective while the family grieved. That work continues to this day.
The time I had for managing Better Click To Tweet disappeared. The core plugin went 4 months without an update. I’ve since been able to devote some time to the plugin, but in reality it’s all been energy devoted to it to prepare it for sale. I’ve lost a real passion for continuing development on it.
So that’s the personal story of why I am selling. It’s not that I don’t think I can grow the business. Quite the opposite.
The Current Reality
The amazing truth of the premium add-on is that since its launch there have been 47 sales, and 1 support ticket. That ticket was a customer whose browser (Safari on a Mac) “helpfully” unzipped the zip file instead of downloading it. Once they got the correct zip file, I have not heard from them. So functionally: 47 sales and 0 support.
It’s hard to gauge development time on the plugin or add-on, mainly because this plugin from the beginning has been me learning on the job. The changelog is a humorous jaunt through a newbie developer discovering things like internationalization and even git and svn. If you drop a skilled developer into this product, what took me weeks would take her hours. I have spent $0 in marketing/advertising, and $0 in outside developer assistance (though some great WordPress community folks have pitched in PRs and other help over the years!).
Lots of Love from users and the community
All of the ratings on the plugin page on wordpress.org are 5 stars.
Zac Gordon recently reached out to let me know that he is going to use my plugin as an example of shortcode-based plugins transitioning to Gutenberg-readiness. Being able to advertise Guten-readiness is a HUGE deal, and has the potential to be a total game-changer.
Challenges and Potholes
The only downside of this particular plugin is that you are at the mercy of Twitter’s API, and any change to the Web Intents API can dramatically affect the business. The good news is that they have made few changes to that API, and it is widely used.
As far as competition goes: there’s not much in the freemium space. The main competitor is clicktotweet.com and their saas plugin. The others are premium only.
- 20K+ active installs of the core plugin
- Nearly $1,500 in gross revenue over the past year.
- $0 in support, marketing, advertising, or development
- No real competitors in the Freemium space.
The price is negotiable. If you are interested, contact me at firstname.lastname@example.org